Commercial Integrator Building Stronger Connections: The Power of Relationship Building in AV and IT

Edge Director of Business Development Cheryl Walton is a firm believer in the transformative power of relationships. She embraces the power of connection and knows relationships and lifelong learning are what drive the AV industry forward.

When I entered the AV world, I never imagined it would become a career centered on one vital principle: relationship building. Yes, I fell into this industry almost by accident, transitioning from elementary education to sales. But, over the years, I’ve learned that success here isn’t just about the technology; it’s about the people. 

Whether it’s with a customer, a colleague or an industry mentor, every relationship counts. The connections we make don’t just drive our businesses — they drive the industry forward. Today, as director of business development at Edge, I see this more clearly than ever. 

Read the full article on CommercialIntegrator.com —>